Alex is now in another room busily emptying the contents of his toy box onto the living room floor, sadly picking up his toys and filling his box has yet to become an enjoyable past time for him so we are just going to have to live with the mess. Anyway, the important thing (as regards this blog) is that I can type in peace.
I was commenting on the strength of brands, the stronger the brand the better it’s ability to weather the ups and downs of the economy. It’s not just about their strength, when times are hard you tend to see customers migrate to premium brands (they were either unaffected by the recession or what money they do have they spend on a great experience) or migrate to much cheaper brands in order to save money. It’s the brands in the middle that always seem to be squeezed and the challenge for them is to improve their value offer (and by this I mean improve the overall experience and not just discount) in order to survive.
More later
random outpourings 