It’s been interesting getting feedback from managers on some of our new products, what I’ve also been doing is giving them a flavour of what’s going to be happening in the near future.
Communication still remains a bit of an issue and as a team we need to work harder at getting the message out to the people in outlets, I’m a firm believer that you cannot over communicate something and that repeating a message is no bad thing. I’m still not happy with how we handled our first launch and am working hard to put in place a process that will ensure that we do better for the spring launch.
We have our conference in March and this will be a great opportunity to ensure that all of the managers are aware of our plans and more importantly that they are aware of why we are trying to do things in this way.