Yesterday went well

As anyone who read yesterday’s post will know, we launched our made in house sandwich trial and also our new hot drink trial. Both events appear to have taken place without too many issues which is obviously a relief. Customer feedback on the sandwiches appears to be largely positive and the word from the stores is that our colleagues who make and sell them are also quite happy. Feedback on the hot drinks has also been largely positive with our newly trained baristas especially excited about the opportunity to make coffee on a traditional machine. We still have some work to do on pricing but other than that at this early stage it would appear that both projects have been “landed” pretty well.
Today is going to be largely office based with yet another food tasting session taking place. This is in preparation for our next major launch which is scheduled to take place after Easter. This will be our biggest one to date as not only are we going to be introducing a number of new products but also new marketing collateral and new pricing. We signed off a lot of the new collateral yesterday and I have to say that our visual merchandising team have done a great job of coming up with the concept.