It’s rather early

I was actually awake at 2am which is far from ideal, even by my standards of getting up early 2am is excessive. Sadly when I wake up I find it really hard to get back to sleep which is not great. Why am I awake at 2am? To be honest I have too many things buzzing about my head, work is incredibly busy at the moment with lots of things requiring attention in the run up to Christmas.
As you take any business through a period of change things are going to be unsettling, my team has done a huge amount over the last year in terms of attempting to connect with existing and potential customers, trying to understand their needs and then developing an offer which caters for those needs whilst at the same time trying to make some real and sustainable changes to the operation. The response to all of this work has generally been positive and supportive with colleagues understanding why we are doing what we are doing, getting a similarly favourable response from potential customers is going to be far tougher as we need to get the message out here in terms of the changes which we have made. Not an easy task by any means but if we can get this right the rewards are huge.