I had an relatively early night as I need to be back in the office quite early this morning. There is still a lot of work to do on signage for our latest launch plus I have lots of other bits and pieces to take care of today.
My main task is to go through the signage trails, this is a document which shows our managers where every piece of marketing collateral needs to be placed along the customer journey. This is hugely important as without the appropriate signage we will miss out on sales. This is only one part of the equation, the other part is ensuring that managers actually follow the signage trails!