My regular readers (thanks guys!) will have notice that I am no longer in Kuwait but back in London. I have taken the role of Managing Director of a great brand called Vital Ingredient, we have 17 stores in central London.
So what do Vital ingredient do? Well, we aim to bring the good people of London the very best, freshly made, variety of ingredients and food possible so that you can choose to ‘eat your way’ every day. Choose your ingredients in a tossed to order salad, choose to create your own breakfast, choose a gourmet soup, hot wrap, street food, jacket potato, hot pot or a miso soup, a freshly made wrap or an artisan roll. Choose a raw snack, a superberry pot, a perfect cappuccino, a raw superfood smoothie or a piece of toast. Whatever your taste, choose to eat your way at Vital Ingredient.
It’s a fantastic brand run by some wonderful people and we plan to grow at a steady pace over the next few years, hopefully you will enjoy reading about this next phase of my career.
random outpourings 