FriYaY!

Over the last few weeks we have launch a social media marketing campaign which has allowed people a 50% discount of our freshly made to sell products on a Friday. We decided to do this rather than throw food that would not last the weekend away. The response was so good that yesterday we actually moved the campaign into our shops with signs telling our customers about the discounts. The response has been fantastic with 4 times as many people taking advantage of the discount this week as did last week. We plan to continue doing this for a while so hopefully we might see a few of you in our shops late on a Friday afternoon!

What has been interesting is that one of our competitors “borrowed” our promotion and started running their own “Friyay” offer. Thanks for the complement guys but zero out of ten for creativity.