I’m really enjoying my work in the pan Asian brand that I am helping to create. The owners have a vision of a mainstream brand which offers choice, customisation and freshness at a price point similar to its competitors. We have a gaged an amazing design agency who will help us create something edgy which will appeal to our target market and help differentiate us from the competition.
This is an exciting project for me as I have been involved in brand creation in the past but have never led such a project. I will be blogging about my approach to the project in the coming days and weeks
random outpourings 