That’s the main part of the conference over and done with and everyone is now getting ready for the evening which is going to be a black tie event.
My slot went ok, just ok. Sometimes you feel inspired and really in the groove and sometimes you don’t quite reach those heights. Today was a day when I delivered a functional performance, I delivered my key messages, thanked the right people and generally got what I wanted to say across. My presentation lasted close to half an hour and I was asked to talk for longer than I had planned as the day was running ahead of schedule, this was something that I was more than happy to do.
The whole event has been really well organised with some exceptional presentations which I am sure will have left the audience motivated and ready to deliver a fantastic Christmas trading period.
H
Sent from my iPad
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Glad you got the most from your opportunity at the conference
My comment is not about your conference but on one of your stores. Having been hooked on the blog and reading how hard you are trying each and every day I decided to take a look at the promo for the cafe in my home town store while I was shopping on my day off today. There are 2 A boards outside the store promoting the cafe. Given that you have written a lot about how the weather change is helping with trade I was surprised to see one A board with a picture of bottled cold drinks on one side and a list of the food types you sell on the other, no prices or meals just a list of food types. The 2nd A board was advertising cream teas on both sides. As I am not sure if you give your stores any autonomy or promo material in advance I dont want to sound too critical but it was freezing up north today, and drizzly this afternoon; so do I really feel tempted to go up two floors to a cafe advertising cold drinks and cream teas? – was today not the day for a nice soup offer for lunch or a comforting hot chocolate with cake or something yummy? for me cream teas are about summer, and maybe that’s just me and not the norm? Sorry this is not meant to be super critical but if it was mine I would have been disappointed to waste the very small amount of promo space the main store seems to give you. I hope you won’t be offended I was just surprised given how much you have written about your new product ranges and you have been working hard to get your message out and today kind of shocked me.
Don’t worry I am not going to make a habit of stalking your stores (!!!) but really did want to give you the feedback
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Thanks for the feedback, it’s much appreciated. Can you tell me which store it was as they should be promoting our breakfast and lunch time meal deals
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