I sometimes reblog posts that I find particularly interesting. This post caught my eye…..enjoy!
After sixty years of research, it’s conventional wisdom: as people get older, they stop keeping up with popular music. Whether the demands of parenthood and careers mean devoting less time to pop culture, or just because they’ve succumbed to good old-fashioned taste freeze, music fans beyond a certain age seem to reach a point where their tastes have “matured”.
That’s why the organizers of the Super Bowl — with a median viewer age of 44 — were smart to balance their Katy Perry-headlined halftime show with a showing by Missy Elliott.
Missy don’t brag, she mostly boast
Spotify listener data offers a sliced & diced view of each user’s streams. This lets us measure when this effect begins, how quickly the effect develops, and how it’s impacted by demographic factors.
For this study, I started with individual listening data from U.S. Spotify users and combined that…
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random outpourings 
Keep up with the kids, Paolo! It’s easy to default to what you loved in the 80’s, 90’s and noughties. And then stick with it. Having two teenagers around (well, my daughter has just turned 20!), keeps you open to other trends – fashion, music, film etc.
Over the past few years my ears have been opened to (and sometimes closed) to music as diverse as The Killers (okay – pretty mainstream), 30 Seconds to Mars, Skrillex, Deadmau5, Paramore, Tonight Alive and Two Door Cinema Club. All pretty cool bands to enjoy! Of course in our heads we’re still 25 and in Ibiza and enjoying Café Del Mar…. but my favorite Sonos radio channel is Frisky FM – check it out if you love Progressive EDM!
So don’t do what our parents did… “turn off that bloody noise” – and keep experimenting and embrace Spotify, Rhapsody, and let the kids have the remote control!
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