I mentioned last week that I was fortunate enough to attend a talk by the founders of Giraffe, it was inspiring to hear how they developed their brand and turned it into a key play in the high street, although they are no longer with the business they still had many interesting insights into today’s market.
What really resonated with me was how hard they worked to keep the business true to its original values during a period when they were scaling the business rapidly. It’s a lesson which I have long since taken on board which is why our founder remains an integral part of the management team.
random outpourings 