Here at Vital we are immensely proud of our new breakfast range which launched today in three shops. The whole estate will go live on January 18th so we have some time to iron out any flaws.

This new range is a big deal for us as it will hopefully make us far more competitive in an area where we haven’t always done so well.

I’m on my way to our Maddox Street store to sample the new range. I hope you that you will visit one of the three trial stores (Sun Street, Baker Street and Maddox Street) and sample some of the delicious goodies on offer.

We will also be serving breakfast until 11am.


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