Our new breakfast range goes live tomorrow, the trial has been a huge success and everyone at Vital is aware that with some hard work this new range could be a real game changer for us. Everyone from the support centre will be out in shops tomorrow to support our front line teams which I think will be great, not least from a moral boosting perspective. The new range has a much higher level of both choice and customisation than the old range as well has having a number of new and exciting products.

It’s worth pointing out that we are not exactly sitting on our laurels, we have a small new product launch in early February which will consist of some new juices, some sweet (but low calorie) treats and some protein balls.

We have also started to plan our spring launch which will consist of our seasonal salad updates along with some guest salads. There will be a couple of surprises for our regular customers which I will tell you about closer to the time.

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