I’m looking forward to next week as we will be spending a day working on our strategy for the coming years. There has been a lot of change in the world of Vital in the year or so since the MBO and whilst we are satisfied with the progress made as a management team we recognise that there remains a lot to do. Part of this work will see us “stretch the envelope” in terms of what we can do with our food, this process started with the recent launch of our iced coffees which have been really popular and a product which we would not have considered launching in the recent past.

Next week also sees the continuation of the work in our wildly important goal. The aim here is to get everyone behind this and working together to achieve it.

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