One of the things that I will be doing during my first few weeks as taking a good look at the competition. As I mentioned in my MCA interview I do feel that Pat Val occupies its own niche in the market, however there is quite a lot we can learn from seeing how our competitor set do things. We have a strong, well loved brand and it’s important that any changes we make are well thought through and enhance our appeal. Watch out for a series of competitor reviews over the coming weeks

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