I mentioned lack of consistency in my last post, I believe that this is one of the bigger issues which we currently face here at Pat Val. Tackling this is not complicated but it requires time and a change of culture. At the moment we are busy reviewing our brand standards and ensuring that they will help make us best in class, we are also following any gaps, for example we don’t have clear guidelines as to how we arrange our window displays. Once this is all in place we will be sending our brand coaches to work with the managers to ensure that not only do they know the standards and how they will apply to their own particular store but we will be following this up with a brand standards review. Managers will eventually have their bonus predicated on achieving a pass mark in this review.

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