The sorry saga of Patisserie Holdings rumbles on. I read in the times today of 5 arrests made in connection with the case. I’m not going to comment further for obvious reasons but I do hope that the launch of our new menu and range of patisseries will begin to draw a line under the events of the past and enable the new business to move forwards. The people who have worked hard to sustain the brand through the troubled times and who have stayed loyal to the brand post the administration deserve some good news and our recent conference was hopefully just the start.
Once the new products are out there we will be turning our attention to our rather tired estate. We have also been looking at music suppliers as well as extending our ice cream offer and the reduction of cake display fridges and where possible their replacement with seating. All of these are small steps along the way to restoring this once great brand.