I’m staying over in Birmingham for a couple of days ahead of shop visits in London on Friday. Given the time of year our focus is on maximising the opportunities which valentines and the upcoming half term break will bring. We are doing this by running competitions for our shops to see who can maximise both ATV and the sale of treat boxes.
We will also shortly be introducing an extended range of counter cakes in our stores which will give our customers a better opportunity to purchase a cake for an special event. We will soon be able to offer in shop cake inscriptions which I’m sure will go down well with customers
A typical British high street