In my humble opinion

Any business that is city centre based as a fight on its hands in ever sense of the word and in my humble opinion the brands that are badly effected are going to have to take urgent and far reaching action, So what might this mean? Well, radically scale back their London presence and central costs would be an obvious starter for ten. Then they need to start from scratch with a suburban model that can make money. The way people work is going to radically change forever and the “chase the skyscraper” strategy which has served many brands well for many years is no longer relevant. Dark kitchens and a focus on delivery is a step in the right direction and for most brands a CVA is as inevitable as death and taxes. Don’t rule out a restructuring process within the next 6 months either.

This is all pretty standard stuff which if done quickly and aggressively may well but some time but if the changes going on in the work place are as comprehensive as some people believe then this won’t be enough……

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