Having checked out hot food from every major competitor on the high street I can report two things.
Firstly, I’m still feeling queasy (6 hours after we finished our tasting session)
Secondly, we have a lot of work to do to improve our hot food.
We have spent time talking to customers and consequently are pretty clear about what they think however today crystalized our thinking and has given us a clear idea of what needs to be improved and helped us develop a plan to make the required changes. We plan to have these out in the business early February so watch this space for updates.
I’m hoping for an early night as I have an early start planned for tomorrow.
Have a good evening