Whilst Vital as a concept is essentially a sound one there are a host of opportunities which we have yet to fully exploit. The launch of our new breakfast range has seen us become far more competitive in this day part and whilst there remains a lot of work to do most of our efforts are now focused on spreading the word about our new offer.

Our app is also a potential game changer for us as it not only enables us to improve in the number of visits per customer it allows us better access to the very important delivery market whilst allowing us to mount a credible challenge in the fast growing click and collect market. You can expect some big operational changes to how we deliver click and collect within the next couple of months.

Taking on a business delivery manager has worked out well for us as not only is he a natural sales person he’s a good operator which allows us to improve our service.

There is a lot of hard work to do but I finally get the feeling that we are starting to move things along!

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