We are really proud of our breakfast menu and what’s really pleasing is that our customers are saying really positive things about our new range of products. What’s also satisfying is that our shops have done a pretty good job of implementing a whole new way of working during breakfast. It’s early days but we are seeing increased sales across all of our shops and breakfast sales as part of our overall mix have doubled since the launch. We have a long way to go but I’m confident that if we work hard at delivering a quality product and get our message out into the wonder world breakfast could be a game changer for us.

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